Native VS Cross- 2006 notebook computer industrys marketing of the decisive battle.doc

 PAGE \* MERGEFORMAT 12 Native VS Cross: 2006 notebook computer industry’s marketing of the decisive battle A butterfly set off a storm, the two chip giants of the showdown triggered fierce competition among downstream manufacturers - 2006 Notebook China market, the chaotic effect of the influence of waves has been the most brilliant performance. As the market attackers, AMD back in early February this year, lowered the main server market, Opteron dual-core processor prices, the maximum amplitude of 43%. The face of an aggressive competitor AMD, Intel refused to yield, in May will be dual-core CPU and Sonoma simultaneous price adjustment, price adjustment in the range of 13% -50%. Two chip giants to compete for war triggered directly downstream notebook manufacturers avalanche response. From an international brand Hewlett-Packard, Dell, Sony, Toshiba, Samsung, and then to the local brand Lenovo, TCL, China in other enterprises, have to join the price wars. Compared with 2005, the notebook market in 2006 due to upstream manufacturers to lower prices, the surging market demand, consumer rationality to upgrade, so that the whole market have become more highly variable. With the arrival of the first year laptop, domestic notebook brands emerged as an inevitable trend, while the overall notebook market growth spurt makes the rivalry between manufacturers has become extremely fierce - an international brand to continue to consolidate its market position, to continue to expand the amount of market share, while domestic brands utmost to break the ice, preparations underway for the vow to win a stand up battle. Different vendors to reposition itself in a different respective magic, using a variety of marketing strategies to achieve compete for a breakthrough - Dell’s low-cost route to vigorously forward, HP to focus on high-end commercial market, lock, Lenovo will be targeted product features innovations, TCL will focus on accelerating the pace of marketing and enhan