Neglected daily chemical market gap.doc

 PAGE \* MERGEFORMAT 6 Neglected daily chemical market gap First-line market, according to observations, seemingly saturated market, daily chemical, there is still a lot of niches, such as the elderly market, the market and the male infant market, bath liquid markets, which reflected fewer competitors, development potential, and also does not form a strong brand, so as to provide a new small and medium enterprises development space, and with a strong business stood in the same starting line. There is a saying: ‘step back and Sky’, when the disparity between the strength of both sides, should be used Bishijiuxu marketing strategy. For now, the vast majority of domestic enterprises have basically no direct competition with international giants strength, rather than an indisputable badly beaten, not as good as another way to look for new market growth. 1, infant and child skin care market Chinese baby products market is a market Outlook is better, has not yet developed the depth of the market. Product brands on the market rare at infants and young children, such products are generally placed in shopping malls in the corner, only a supporting role, the whole market of products for infants and young children seem lukewarm. According to the China Family Planning Yearbook data: Chinese Health 53000 children a day, a year Jingsheng 1500-1800 million people, targeted at infants and young children market (1-3 years) of the product at least 50 million people have the market capacity. Because it is consumable, the customer need for repeated consumption, and therefore far greater than the annual market capacity of 50 million. Such a large skin care market, many businesses have been neglected, relative to the intense competition for adult skin-care products market, infant and child skin care market to be much more calm. In China, Johnson amp;amp; Johnson is the production of infant supplies on behalf of companies. However, a wide range of Johnson amp;amp; Johnson busi