New product development should not judge the difference of.docVIP

 PAGE \* MERGEFORMAT 10 New product development should not judge the difference of In recent years, the domestic market, the homogenization of fast moving consumer goods increased competition, price wars have become the brand can not avoid the contest of the most brutal means. Follow the trend of imitation, simply clone the many manufacturers toward a dead end. Therefore, seeking to differentiate their products, channels, differentiation, marketing differentiation into the various manufacturers racked his brains racked their brains to find the holy grail. Products constantly being broken down, the channel constantly being broken down, consumer groups, constantly being broken down. Milk, fresh milk into the security, room temperature milk, yogurt, not enough detailed, room temperature milk was again refined into pure milk, breakfast milk, Good evening, Espresso milk, calcium milk, etc.; noodle product segments are dazzling, no less than dozens of kinds of products. A certain brand that is always on the market sales of flat surface ribs, Leng is wrestling with the invention of a ‘big bones prepare a broth noodles’. What is collagen, what nutrition does not Huyou is, indeed, the vast number of consumers Huyou one back. I made Since the inner wisdom of admiration for the people, and now more backward in the ‘Shougan Mian’ is also included in the instant noodles inside the. Should be said that implementation of the differentiation strategy is to avoid the homogenization of competition, and vicious competition, an effective weapon. But things can not be abstract and dogmatic, ‘marketing, no fixed type, the market rules’. Avoid competing solely in pursuit of product differentiation and differentiation away. Prerequisite for a successful differentiation strategy is to adapt to the market, or can be accepted by the market. I worked at a well-known national beverage group experienced together with the competing products for the demanding differentiation caused by the