Next B2C header card.doc

 PAGE \* MERGEFORMAT 6 Next B2C header card Promote the strength of the retail transformation Previously, large supermarket alternative grocery store to become the mainstream of traditional retail because of the large supermarket has a lower price than the grocery store, rich commodities. However, in the siege of the large supermarkets, convenience stores have sprung up everywhere, in developed regions like Taiwan, convenience stores is to become the first retail formats. Convenience store merchandise is rich enough, not enough affordable price, but convenience stores are more convenient than the large supermarkets, to better meet the convenience needs. People to pursue a more convenient, cheaper, better experience shopping, the internal driving force of the Evolution of retail formats and electricity supplier, the ability to better meet consumer demand, is the basis of its development. This demand can be divided into four categories: convenience shopping, centralized shopping, single product shopping experience shopping. Different types of shopping, people focus on different needs, which affects the form of retail formats exist. Convenient shopping emergency purchase of a small amount of daily necessities shopping needs around us a lot of small supermarkets (convenience stores, is not concerned about the relative prices and commodity richness exists to meet the convenience shopping. Shopping concentrate the bulk purchase of household goods shopping needs, emphasize one-stop shopping in large supermarkets, focusing concerned about the abundance of goods, price, convenience ranking followed. Shopping generally refers to a single product purchase certain types of standardized high-priced product categories, such as the purchase of electrical appliances, digital, merchandise, etc of such a high degree of standardization of goods, purchase frequency, will learn more about consumers to buy, hoping to get the most affordable price and meet the demand