Not do cheat can not do idiot.doc

 PAGE \* MERGEFORMAT 4 Not do ‘cheat’ can not do ‘idiot’ I asked the marketing front-line dealer friends: you in product recommendations, customer needs have been the product is large-sized product, you have recommended a small specification products less hot water. Customers ask you do the water enough, you said enough to raise their hands? Some people raised their hands, and I said: ‘you have to do is a liar, in order to make money to speak against his conscience, and what Dugan commitment. ‘ Then I asked: ‘For the same problem, saying that not enough it has to recommend to their small size products, raise their hands? ‘ Some people raised their hands, and I said: ‘You are the biggest fool. They are fully aware that it’s not enough, why the recommendation? ‘ Drucker once said, this is the case: ‘Marketing is not asked, we want to sell what? Marketing is to ask customers want to buy? ‘Sales force’s mission is to recommend to customers he needs to fit their real products. Why are sales staff strongly recommend the relatively small size of the product? Only because of the small size of the cheap, they are afraid of large-size high prices can not sell, the misconception that every consumer into the store price on the product, the misconception that ‘to those who are the customers’ fear of the door of customers run away, if they had always wanted to sell one. Can not sell even a big, we sold small, can not sell even a small deal, we sold one, or even wait for them if he has a cheap fake and shoddy goods, he will deceive people do all sorts of commitments, not allowed to enter store customer empty-handed. This thinking is the biggest issue, which is also the brand development of the most troublesome issue. You want a long-term business, and certainly not with the above ‘liar’ thinking all means take the goods, but also can not afford to as ‘idiot’ to let customers get lost, then how to do the real operators to achieve both customer satisfaction demand, but als