O2O approaching tile dealers how to make a transition electricity supplier.doc

 PAGE \* MERGEFORMAT 16 O2O approaching tile dealers how to make a transition electricity supplier In recent years, most of the topics we discussed, I am afraid of is that e-commerce, e-commerce, but the ceramic tile industry is not optimistic, ceramic sanitary ware products in total sales in 2012, ‘double 11’ period of about 410 million, which accounted for 86% of the hardware sales of ceramic tile products generated less than 60 million, the entire electricity suppliers accounted for less than 0.3% of sales, is almost negligible. other words speaking, under the surging tide of the entire electricity providers, electricity suppliers tile industry is still standing . the door to see the ebb and flow tile industry e-commerce major difficulties there is a reason the following aspects: A tile shop flow distribution network bottlenecks A home building materials dealers selling products through Taobao platform, the main operating wallpaper, lamps and ceramic three categories of products from the company’s sales situation, wallpaper and lighting products sales conditions was significantly better than the tile. Limitations tile tile products mainly lies too bulky products easily broken, can not take delivery channels, but only by LTL logistics and distribution methods. Due to the properties of ceramic tiles, improper placement vulnerable, being taken care of a box shipped ways to reduce wear and tear, but also increases the logistics costs. If both shipments through the logistics channels of commercial lighting products needed renovation shipping costs one hundred square meters or so generally only tens of dollars to a hundred dollars, and shipping costs tile products requires a few hundred dollars or even thousand dollars, high logistics costs largely offset the tiles on the product price advantage electricity supplier channels, such as an antique tiles from ordinary JIAJIANG sent to Panzhihua, by way of distribution of a LTL 600 * 600 (mm ) costs relative to th