Occupy the gold standard.doc

 PAGE \* MERGEFORMAT 9 Occupy the gold standard In marketing real war, the gold standard is an underlying assumption of the highest peak, that consumers think the best thing. If your brand occupies the gold standard, it implies a superior quality standard ( The quality standards include quality standards, service quality standards and comprehensive image of the brand experience. and thus the gold standard of the brand success of the challenges for the competitors skills and ability invulnerability. In this instance I have the potential advantage of the value of the gold standard to do some introduction. First, I chose a brand in the paint and coatings application instance. I chose to paint a large scale in recent years because I think urban development and housing construction decoration building materials industry, brought about the development of the market in decorative paint coating materials, the most fierce competition, but also the most interesting. Gold Standard is a brand marketing tool, where we from the product level, consumer level and the level to understand the situation and application of this means. First, the product level Here, the first thing we need to do is to analyze the production, development and the ins and outs of real market conditions, this paint is that consumers automatically think there are some extraordinary quality of its strong message? Whether in fact the product benefits ? or have recourse to the starting point index value? After analysis, we found that this product has several characteristics: first, the factory is the first peer through the ISO9001 international quality system certification and national certification mark, first launch of benzene diluent (generally paint thinners, curing agent and the main paint: primer or topcoat composed of three parts and filled the gap and the third is a feature of their products, that is the last layer of paint on the brush after sanding, remove dust particles on the film, s