Olympic marketing- your treasure should charge where-.docVIP

Olympic marketing: your ‘treasure’ should charge where? From 2008 getting closer, the Olympic marketing is in full swing. The enterprise is concerned, sports marketing is a money-losing event, and even a bit like gambling. And the ‘treasure’ bet is to obtain transmission where the effect is the key to success, I believe many companies will think about this issue and would like to seize this excellent opportunity. In general, you can put points on the Olympic athletes, marketing, advertising appeals, or the Olympic spirit, and so on, then what the characteristics of each of these points, more suitable for what kind of enterprise? One to bet on the athletes Commonly used type of communication typical of the Olympic Games ‘athletes brand / product’ forms of advertising, with betting on the wrong bet on their own destiny, and who bet against the one who will take the light, if the betting on the wrong will be sorry for the possible. So, the choice of how athletes can reduce the risk of betting on the wrong then? This type of marketing, which is more suitable areas of business? For a while the domestic men’s brand is very popular on celebrity endorsements, in particular, to send and Zhe Min costumes, relatively speaking, Hunan enterprises to more rationality. I remember one in Hunan, billionaires of clothing business owners Gen Woliao day mentioned that the Department put the brand in one person is dangerous. So she preferred to ‘treasure’ pressure in the enterprise’s own construction, such as style, quality, store systems, product line extensions, etc., in promoting this one, she demands more attention to commercials is accurate, making it well, rather than some studies of enterprises in Fujian, as a pop star endorsement. This Olympic marketing to ‘treasure’ bet on a player who is a token, I also feel that the brand charge in one person are pretty dangerous, because the company spent much of the money, there are so many things that are not controllable , such as O