On Bing Fa Mou brilliant marketing the 100-day Pearl Garden.docVIP

On Bing Fa Mou brilliant marketing the 100-day Pearl Garden Underestimate the market, the first battle took a plunge As a marketing planners, practitioners over the years, my career has gone through several stages, ranging from telecommunications to health care products, fast moving consumer goods, automotive and then to the real estate industry, the main service targets mostly concentrated in Guangzhou or Shenzhen, the first-line large cities, and customers, many of the industry’s most renowned companies. In the first-tier cities with the first-line brand service a long time, coupled with large customers more opportunities to exchange views and learn that he unknowingly infected with a ‘big brand disease’ - has always been arrogant to think about their own master manipulator of experience and capabilities, can easily collapse shellfish to other places for application. In such a vanity below the psychological cause trouble, when the eastern part of Guangdong to find a real estate developer, we hope that our Pearl Garden for its real estate marketing plan, I almost none of consideration I agreed to consider down. I thought the first-tier cities, rely on our experience of the manipulator, to a third-line operation of a small-town definitely not a problem. May 12, 2003, I and the project team several people came to the Pearl Garden. Pearl Garden’s developers as a Hong Kong group, the group engaged primarily in eastern Guangdong Fisheries and clothing manufacturing. Owner Mr. Chen, Chao Shanren the early years, moved to Hong Kong for many years of struggle has 10000 consistent money, and returned to his hometown to set up industry. With wisdom, there are gains in the local multi-now into the real estate industry, have a go. The construction of Pearl Garden is its access to the real estate industry’s first product, the developers enormous amount of money to buy land 50,000 square meters of land for the construction of Pearl Garden space, its size and supporting the