On the Category Management.docVIP

 PAGE \* MERGEFORMAT 13 On the Category Management Products are the basis of sales, most businesses know the importance of the product, and their management and development. Like a grocery store owner, usually customary the best selling products on the shop’s most easily accessible to local clients, and for preparing an adequate inventory of these products. We also found that those small vendors selling tie will stand on its own near the Xi Fudian to attract the target consumer purchases. These simple operators are usually not received any category management or product management training, but they work in practice is very conscious of their own products in the classification and management, and customer needs with the simple analysis. In fact, this is the original prototype of category management. However, when you keep big business, your products constantly abundant, many species began to confused, you will find yourself on the product category is no longer simple and clear management of the product began to disorder disorder, product groups, carding product line has become increasingly easy. A common traditional method of product management and defect Product life cycle is the product we are all familiar with the basic theory, every product has to enter the market in turn from the gloom and doom from the process. It is precisely because of this law, new product development, product line extensions, expanding by corporate business development and won the competition as an important guarantee. Even those who depend on the success of single-product businesses, will be greatly extended its product line or develop new products. So, let’s look at a simple analysis method of product management, we often see between them and the modern category management has what kind of difference. Case 1: The comprehensive product extension trap. A business is a large-scale civil plastic products, in early 1998, relying on the then fast-finishing in the box that a series of