On the Current Situation and Development of Chinas advertising trends.docVIP

 PAGE \* MERGEFORMAT 5 On the Current Situation and Development of China’s advertising trends On the Current Situation and Development of China’s advertising trends Turning to advertising in general ontology from advertising (advertising works), advertising management entity (advertising), advertising media, advertising audiences, advertisers, advertising education, set out several angles, so that it can be said of the total. Status and prospects of China’s advertising for more than six point of view and also from the contemplation to discover contemporary Chinese contemporary advertising, as well as hair think about the future prospects of the status quo. Part I: Advertising ontology Key point: emergent interactions involved. Facing the dissemination of information, the four media, indiscriminate bombing, in the information explosion of the contemporary, conventional advertising are increasingly ineffective. What kind of advertising is effective advertising? How enable consumers to advertising on the product, brand into their shopping list? The latest in a data: public relations and news in the brand’s strength has been more than five-fold, increasing consumer resistance to didactic forms of advertising, but they might be interested in news and public relations activities in an attractive spread of power is growing . In Taiwan, Ogilvy amp;amp; Mather to do in previous years the left bank of coffee and the recent Huang Wen-po’s ‘I have any opinions on the strategy of’ a book of the filling stations JAY (Jay Chou), and a gas station girl’s story is the new communications environment good practices. Part II: advertising management entity Key point: the big get bigger, better-designed specifically. Advertising the company’s competitiveness in what place? 4A by the international and transnational corporations in the global agency relationship has been favored steady. Typical representative of the will take a few SAATCHI (Chinese name: events in the Great