On the Ka brand re-positioning food when suddenly.docVIP

 PAGE \* MERGEFORMAT 9 On the Ka brand re-positioning food when suddenly ‘Kerry suddenly reminded from time to time when you eat food from time to time’, presumably has read the Kerry suddenly food commercials when viewers will recall that an advertising appeals language, the words carved concise, easy to sing, Ming eyes were a look at the demands they will understand the brand Objective: Do you constantly hungry, eat food, when the mind needs to eat, please, or to eat food from time to time. Before opening the discussion, let’s look at Kerry with a sudden growth in the history of the brand when you eat: Food is always as early as 1979, the Garden will be produced in Hong Kong-listed sandwiched divided into five kinds of taste, three kinds of specification packaging, in the Hong Kong-style Butter has been the market leader in high status and has been a public urban young adult and housewives welcome. Until 2006, the Garden Fresh from time to time the company before putting into the market in Guangdong Province in China, the brand aimed at young people in the mainland group, the aspirations of young people fashion, the pursuit of trends, advertised in the spirit of the concept of individuality. Therefore, the brand has been the key to building the brand in Guangdong Universities, and use it as base for external expansion. From the listing date, each of the joint are always eating some of the world’s fashion media such as MTV music television stations, the trend of magazines, websites and other organizations in line with the theme of young people qualities PR activities, such as display some skills competitions, singing contests, etc., as a means of building brand image. In the terminal sales, primarily in some large chain supermarkets, the campus channels such as supermarkets, Distribution, buy gifts on a regular basis with a number of promotional activities. Products to market so far, after a series of media delivery, in line with the theme of road shows, vi