Overall marketing planning skills (I).docVIP

 PAGE \* MERGEFORMAT 6 Overall marketing planning skills (I) A class of readers continued to receive letters. Such readers are well aware of their own industry, is actively preparing for business, but marketing, how the Internet is not familiar with. They are usually the most frequently asked question is, how to market my own things? Asked this question on the Gener. Yes, you can be a great manager, designers, accountants, painters, but if you do not know how your products, services or expertise to sell out, you probably can only bury a good effort. Therefore, the ‘marketing’ has always been the decision of one person, a cause of success or failure of one of the key factors. In the information developed, over-supply of modern commercial society, marketing capability is particularly important, which is ‘Achille marketing’ exist. ‘Archie marketing’ original intention of this is to discuss online marketing issues, later in the exchange and readers gradually discovered that ‘marketing’ from theory to practical experience, in our country are weak, we lack of marketing their own knowledge. Because we are children 8 through the market economy, but also the history, but one or two decades, and centuries of others compared to the natural look is very immature. Since the reform and opening up, China’s ‘management hotline’ from the mid-80s (I was catching up with the call switched to the management of fever), on and off ‘hot’ several times, but now, can not find a set of domestic decent MBA teaching materials, no wonder Li Yining of Beijing University Guanghua School of Management Dean would like to have 20 million high-priced, ‘reward’ for China’s national conditions MBA textbooks. According to this reality, ‘Achille marketing’ will, when necessary, but also interspersed the topic of traditional marketing to introduce some traditional marketing techniques. Because online marketing is only the Internet as a means of marketing only, still have to comply with the rules of