Overlord Herd catch up with what-.docVIP

 PAGE \* MERGEFORMAT 7 Overlord ‘Herd’ catch up with what? July 3 listed Duracell International (01338, HK) on September 15 to hand over the first report card not very good-looking mid-year report, the company’s profit fell 28.2% year on year significantly, while cost of sales increased by 16.8%, Management said that this was due in May launched a new product - Faye Wong endorsement of the ‘Herd’ caused by anti-dandruff shampoo. Overlord Herd Chase what? Initially established in the market, the brand has achieved the status, the King how to correctly upgrade? Big category, do on behalf of the brand category Treasure ‘medicine Xihu’ category of resources to take the bigger of the category. King International by virtue of ‘Overlord herbal anti-off’ shampoo, making it in the shampoo market, seeking a place to become China’s dominant field of herbal shampoo. Overlord is the overlord, but the dominant smaller point, because the category has not done enough. Overlord shampoo shampoo market in all its share in 2008 was 7.6%, while Procter amp;amp; Gamble’s Rejoice, Head amp;amp; Shoulders, Pantene three brands accounted for more than 50% market share. Can see that ‘Chinese medicine Xihu’ This category, small category, the market concentration is too low, although the Overlord shampoo is ‘medicine Xihu’ category representatives, but only a Sundance Kid, but also far from being reached with the foreign brands P amp;amp; G, the joint Lihua ‘chemical Xihu’ category relative to the degree of confrontation. Overlord The international community must deeply understand and value the ‘traditional Chinese medicine Xihu’ category in the deep his mouth marketing From EMKT. value, brand value, in the ‘traditional Chinese medicine Xihu’ category where also need to have done, long way to go. Represented by a category brands. Plethora known brands of the brand may be why the brand can become a classic brand of very few centuries? Let the brand on behalf of category! Represent