Overall channels- extended enterprise capabilities.docVIP

 PAGE \* MERGEFORMAT 20 Overall channels: extended enterprise capabilities 1, the overall concept and the value of channel An interesting example: Ricoh copiers for the occupation of the U.S. tissue market in the United States established an internal number of dealerships quite small, but powerful distribution network. In order to set up this network, Ricoh spent a lot of investment and to provide a variety of advanced network management technology and the need for a variety of accessories and consumable materials. From a certain perspective, the United States Ricoh copier market share and profits derived from this will produce landslides. However, the company’s decision-makers believe that this choice will give them enormous potential benefits. For international companies, foreign markets, distribution channels on the decision-making is a very important decision. Many international companies not only engaged in export business, but also often in foreign markets on the production and marketing. Products of these enterprises to successfully reach the final hands of customers, it is necessary to establish a complete network of sales channels, while all countries must take into account the market characteristics of distribution channels, distribution channel structure and channel members of the state and other issues. However, many manufacturing enterprises and export enterprises do not attach importance to foreign markets, distribution channels on the decision-making. These enterprises that sell to foreign importers of the product that is needed. This view, and it is not correct. International Marketing’s mission is not to arrive with the product or products to overseas markets, overseas produced and completed. International marketers should be concerned about from the producer to the final purchase (including customers and industrial end-users) of the entire distribution channel, even though he does not always act on all intermediate links and policy influence