Own brand heritage and evolution of the genetic.docVIP

 PAGE \* MERGEFORMAT 25 Own brand heritage and evolution of the genetic [Abstract] brand intangible assets belonging to companies, but has a tangible nature and characteristics of life. Brand growth, and socio-cultural, historical traditions, the market environment and the entrepreneurial business philosophy of solidarity. The growth of the brand has its own law of development, both along the side of natural genetic heritage, but also the external environment, including changes unleashed by the genetic mutation caused by the brand evolution. This process, similar to the biological birth process of growth. We are from the perspective of bionics can find the brand growth trajectory, in the populations and the food chain, the find to enhance the brand connotation and extension of extension causes. There are too many brands a congenital deficiency in the process of its birth there is a large number of constraints. Analysis of the growth of own brands to be dominant gene transmission, repair defective genes, accelerate the integration of the advanced concept of brand management to promote the evolution of the brand genes and is independent brands break through self-development by leaps and bounds the inevitable choice. [Keywords:] their own brands; memory; induced factors; variation Their own brand is the original ecology of intellectual property rights, in the process of economic globalization and achieve their own brand of international, high-end, we must brand eco-system nodes to seek a breakthrough in growing independent brands to achieve their own brand of quality sublimation. From brand-niche theory of evolution, the fundamental point of view, observation, analysis of genetic inheritance and variation of the brand, accurately grasp and guide the direction of independent brands gene evolution is the independent brands across the self-style development to achieve an important way to catch up. A brand of Primitive - Brand gene