Pasteurized milk how to build the core competitiveness of enterprises-.doc

 PAGE \* MERGEFORMAT 7 Pasteurized milk how to build the core competitiveness of enterprises? After more than 30% for several consecutive years of rapid growth, China’s dairy market has matured, product homogeneity becoming increasingly serious. Mengniu Sour milk you have, I have a bright future, Sanlu also have sour milk, as called up to Erie as yogurt; you have a high-calcium milk I have, you add milk, walnut ingredient, I also added a ... ... by This led to a low level of pure price competition abound. The authors have in the ‘total defeat at room temperature pasteurized milk milk Strategy Innovation’ an article on the pasteurized milk in the face of a strong room temperature milk, how to squeeze a small broad, reversing the pattern of competition was conducted in depth. But a small victory easy victory hard, 1:00 easy win for a long time difficult to win. How do I continue to maintain their competitive advantage? When the opponent is also a temperature pasteurized milk or pasteurized milk and dairy companies have also introduced products to compete, how do? Pasteurized milk and milk enterprises generally have set business channel, which is a closed exclusive sales channels. However, in practice, many companies are either pasteurized milk is not treasure them, or did not sink in fully tapping potential and heart, and let the tree provides a unique cash cow milk, or to invest in the arms of competitors, or have gradually dwindled. How to maintain the loyalty of the closed channel, to prevent competitors infiltration, and through continuous development of high value-added milk products to the pursuit of the user set the maximum contribution rate of profit has become the key to market success. By a number of dairy companies in the guidance found in the practice of marketing, the implementation of value-added services strategy is to build the competitiveness of enterprises pasteurized milk to none magic! Value-added services strategy is a systematic proje