Perceptual Marketing Force - Sales of favorable factors.doc

 PAGE \* MERGEFORMAT 6 Perceptual Marketing Force - Sales of favorable factors Mencius: timing not as good as terrain, geography and be better. If the sales work, we also occupy the favorable climatic, geographical, and these three key factors, and to optimize the combination, to successfully influence customers mood, and has repeatedly strengthen incentives to form the emotional customer brand awareness, will help us to sales invincible, conquering, victorious. How do we take the initiative to shape the sales, the pursuit of sales success in favor of timing, location, and it? How we manage, control, control points to achieve our sales goals, profit growth? Day Customers are always in pursuit of pleasure or avoid pain and make a purchase. To avoid the power of pain is far greater than the pursuit of happiness. Theoretically speaking, our best time in front of the customer are: customer the most painful time, a time when most in need of our products to provide solutions to the time. The ultimate goal of marketing is to abolish the sales, so buy a natural occurrence, also we have the usual proverb says: ‘sleepy hit the pillow’. Kotler pointed out: ‘Marketing is not for product promotion of art, but to create real customer value of art - is to help customers get more benefits art. Marketing people should be the slogan of quality, service and value. ‘ But the truth is what? Performance under pressure, hard sell has become a common customer and sales personnel nightmare. Are not fully appear in the customer necessarily need a ‘day’, so that customers can not resist the products? Have . Monopoly product, the sale of pharmaceuticals is like that. Pharmaceutical products in the sales process, when a drug has been proven to be effective, naturally there will be a large number of clients to evade the painful rush. Customers in the usual concern about the process of buying price? Some attention. However, if in the hospital, the doctor prescribed for seriously il