Pharmaceutical Marketing and Human.doc

 PAGE \* MERGEFORMAT 10 Pharmaceutical Marketing and Human Ever since the early eighties the first generation of health products from Royal Jelly, Mai Rujing start health products into the market-oriented development and operation, as the development of the industry with the start of China’s reform and opening up are in the market economy does not intervene in the market. Therefore, the area of health, but also gradually forward. Based on the development of China’s Market complex, such as rapid economic growth, consumer demand growing, however, ideas of further liberation of the market environment, and so the constraint relaxed. Prompted an unprecedented rapid interpretation of the healthcare industry, until today, the health sector is still growing unabated. Usually we know that the development of things too quickly, will promote the industry and in the field of fissile distorted mentality. Countries in the past few years, from the macro-policy adjustment is based on adaptive management in the industry, not control death, on the contrary greater flexibility in using the ‘dynamic’ management. Therefore, ‘self’ into the management has always stressed the ‘economic laws’. The field of medicine and health products through three epoch-making changes. From the 80’s to 90’s freestyle shape the development of the modern style of a smooth transition. Fundamentally we can see that China’s environmental factors, determine the industry, the industry structure adjustment in the fast-forward. In our country, often can be seen that the success of industry and development of human resources with cutting-related industry, medicine and health care fields even worse. Today, due to China’s current date, the strategy by the industry consortium Army ‘leader’ few. ‘39 medicine’, ‘Harbin Pharmaceutical Group’ is in the field of industrial leaders have corporate backing, most of them are transferred from other industries, or turned into a private enterprise, emphasizing business, i