Pharmaceutical marketing lies in market-driven rather than sales-driven.doc

 PAGE \* MERGEFORMAT 6 Pharmaceutical marketing lies in market-driven rather than sales-driven Homogenization of products becoming increasingly serious, more and more foreign companies stationed in China, China’s further intensified market competition, foreign, with its excellent products and advanced marketing techniques, its products, increasing market share because they have grasped the essence of marketing is to create a competitive value. Therefore, they are in our country not only gained a high market share, but also to obtain high profits. In the fast moving consumer goods and IT areas, the level of China’s market is no longer remain in the sales-driven level, but had entered the market-driven level. 2006, China’s government has increased the pharmaceutical market in the field of anti-commercial bribery, because ‘medical treatment is difficult and expensive’ has become one of China’s people’s new three big mountains, sales-driven pharmaceutical market experienced a ‘winter’. In 2007 the major pharmaceutical companies are thinking about the way out? I have foreign-funded enterprises engaged in pharmaceutical marketing has been 13 years, I combine my personal experience, I think pharmaceutical marketing lies in market-driven rather than sales-driven. The so-called sales-driven, is to emphasize the interests of product and vendor sales-oriented marketing management. The main features of the company’s first production product, and then plan how to sell their existing products in the market today mainly as the two prerequisites for the short-term project planning. Generally speaking, sales department in the company at a very important seat, they advocate channels Wang, control drug distribution channels; advocate the use of emotional relationships and marketing skills, drive sales improved. By simply relying on money and personal networks to develop the market, maintain market. We call on the amount of fight, fight hard degrees, medicine to fight the number