Pharmaceutical marketing to expand circulation problems and trends research.doc

 PAGE \* MERGEFORMAT 28 Pharmaceutical marketing to expand circulation problems and trends research 1, medical status and trends of the development of the circulation field 1, medicine and circulation status quo: many small, scattered, chaotic low profitability, poor ability to resist risks. According to statistics, China has three cards are 16.5 thousand pharmaceutical wholesale enterprises nationwide sales of pharmaceutical business and circulation enterprises, there are 250 billion over about a 10-billion, 22 home, over 20 billion of 10 home over 50 billion only a few. Has eliminated 3,000. Among the top 10 of the total sales of wholesale enterprises account for about 20% of the total market. According to industry estimates, today’s pharmaceutical wholesale industry in China as the main funding from the private capital flows accounted for 40% of the number of enterprises, in small towns and rural drug markets, a greater proportion. Former national pharmaceutical business an average rate of 12.56% circulation costs, marketing margin is less than 1%. The flow of foreign companies and the cost rate is normally around 4%. 2, a listed company strongly involved in circulation, increased competition Tong Junge (000,591) to establish a large wholesale, large-scale, large logistics, pharmaceutical business development strategy to expand through mergers and acquisitions have in Beijing and Sichuan province business resources around. Shanghai Pharmaceutical (600,849) were successively invested to form the South China Pharmaceutical Co., Ltd., Jiangxi, Henan Fahrenheit pharmaceutical Co., Ltd., and with the Tong Han Chun Tang, Changchun pharmaceutical companies to actively promote cross-regional, cross-national strategic alliance, forming a chain of pharmacies and has a 1000 the main wholesale and retail business over 10 billion of market network. Fosun Industrial (600,196) Investment in Beijing Golden Elephant, Beijing Wing Fosun pharmaceutical companies and oth