Pharmaceutical product to buy gifts marketing programs designed to three-factor.doc

 PAGE \* MERGEFORMAT 5 Pharmaceutical product ‘to buy gifts’ marketing programs designed to ‘three-factor’ Part of the overall marketing of drugs, the pharmacy was the last link. Products into pharmacies, Baishangguitai, but transferred to the upstream and downstream from the commercial units only, and only to products sold before the completion of the entire sales process. In products, marketing homogenization of the increasingly serious situation, how to make your products stand out, seize the customer’s eye, it is necessary from time to time to carry out a number of targeted promotional activities, after all, regardless of drug production enterprise, or commercial units, pharmacies, to improve customer repeat purchase rate, is not everyone’s survival, the only way to form a virtuous circle. How to design an effective program of activities for it to buy gifts? According to the author’s experience, should pay attention to the following three aspects: 1. Creativity to a new Now the terminal has entered a white-hot competition in the state, every pharmaceutical manufacturing enterprises regard the ‘run-off terminal’ regarded as a ‘heaven’, in the end put a lot of people, money, resources, and activities for the gifts to buy market share, driving sales is the most direct and most effective, so it is often really is ‘your side Changba my debut’, but most are based on a number of commodities as a gift, such as washing powder, soap, etc., the lack of new ideas. Of course, these methods are not useless, as we have in use, ‘there that is reasonable’. Only if you are able to design an innovative program to buy gifts, both driving sales, but also enhance the brand image of the double-edged sword, complement each other, why not? Creativity to a new, extraordinary and special, you need to go beyond the established mode of thinking, bold vision, careful gathering of evidence, not behind closed doors, often to the terminal a look close to the pharmacy operators and custo