Placement- you in word of mouth.docVIP

 PAGE \* MERGEFORMAT 12 Placement: you in word of mouth More recently, product placement has aroused unprecedented interest, all appraise the sound frequently appear in major media, many professionals talk “product placement” is good or bad. This uncommon form of why the ads into people’s eyes suddenly, causing people so much hot? It also had to “thank” This year’s CCTV Spring Festival Gala. As the Spring Festival Party in the flood of product placement caused a lot of the audience’s resentment, especially people expect too blatant commercial promotion Zhao sketch, to a certain extent, undermined the plot, it becomes the fuse, lit it a “placement” of the discussion of the fire. So, placement is not an advertising trend? In the end what value? Business and the media should be how to use product placement to seek benefits for themselves? In this paper simply my personal view: Product placement will become very popular I believe that, compared with the hard advertising, product placement in the future business environment will be more space for development. Data show that since 1999, placement on a global scale has remained around 15% growth in 2009 exceeded 12 billion U.S. dollars, is expected in 2012 could break 200 million. We may ask, prompted the rapid development of product placement so what is the cause? I can tell you: It is not anything else, is our desire, desire to have a clean viewing space. As the proliferation of mandatory advertising and consumer (the audience’s boredom, watching a TV show without ads have become an increasingly urgent demand. Also, most consumers (the audience is also willing to pay a higher cost. So, pay TV to produced. Now, with the power of digital technology, there is no hard and fast one after another has begun advertising on television channels into millions of households, especially in large cities, has become the largest television media trends. With the popularity of subscription television, newspapers, ma