Planning and creativity come from-.docVIP

 PAGE \* MERGEFORMAT 5 Planning and creativity come from? Planning staff to the author of more than one communication, planning work is very difficult to tell now, innovation is even more difficult, while commonplace in planning the program, the sales force is not agree with, let alone to the strict implementation of, and planning hit it hard to break the ‘ceiling’. So, in the end planning ideas come from, how can you make the business case and effective ‘floor’ do? Planning ideas from the learning process. Planning is positioned higher than the sales, whether high or responsibility, thought and action. Therefore, the planning staff must walk in the marketing strategy planning level in front of the sales staff, how can we do that? It would need to learn from the study to find ideas and inspiration. This requires the planning staff to learn if some powerful force, we must peer through study, study competitors, distributors learn some good practices, to activate their own thinking. Haier’s ‘OEC Management Law’ is in learning Japanese companies, based on the sum up ‘on things on complete, clear day on a high’ is. Huawei is the first ‘copy from’, and then gradually transform and develop its own system. Planning staff must pass to learn from first-line brand marketing model, planning practices, combined with their own business and the actual market situation, to design more in line with the market planning programs, so that both forward-looking planning programs, there are practical operation of sex. Planning staff to learn to graft marketing. Planning To be creative, and sometimes the need for planning staff to ‘jump out of trades’, multi-level industries, in particular, is a mature industry, and learn from. The aim is to broaden their horizons, learn to use cross-industry perspectives and ideas to look at his own services and the trades and businesses. It has been commented that why China will not get world-class universities, a key reason is that higher educat