Planning how to explore the concept of health care products-.docVIP

 PAGE \* MERGEFORMAT 8 Planning how to explore the concept of health care products? Although the medicine and health products to plan the ‘Conceptual Age’ has passed, but if really understand thoroughly the ‘concept’ in the use of marketing methods to understand the concept of a combination of other marketing tools, products, or will be successful. Even here, the author’s summary of the past and hope that we can properly face the ‘concept’ word. Is usually a health care products tend to have a successful concept in support of, such as Melatonin’s ‘Melatonin body of doctrine’, Paiduyangyan capsules ‘detoxification theory’, race Nick diet drugs ‘mechanism of blocking the oil’ and so on. The increasing homogenization of the product market, explore product ‘concept’ embodies an important means of product differentiation. It can create a memory point, so that the mass to become more effective; it can segment the market, shielding competition. In short, the ‘concept’ is the soul of a lot of planning health care products must be given particular attention. However, it was not a unique ‘concept’ will be able to do Swordsman? The answer is not yes. If you just stay in the ‘concept’ on the surface, it can only be a flash in the pan. For example ‘Qingfei’, the concept of the uniqueness of novelty appeal are very strong. The reason is short-lived but it could not escape the fate, the key is that it is just to stay in the ‘concept’ of the surface, but not completely play it as a product planning ‘soul’ of an important role. How can I dig out a good ‘concept’, making it widely accepted by the public, to stimulate consumer desire to purchase it? We believe that the key is to grasp the following four points: 1, the symptoms for Cut - identify the symptoms of an entry point that health care products they are selling ‘concept’, as it is in the selling ‘symptoms’. ‘Symptoms’ is the foundation of the concept of health care products. No symptoms, ‘the concept of’ certain lines