Potential Wai Nanjing - Venus beer made Star Open Record.docVIP

 PAGE \* MERGEFORMAT 14 Potential Wai Nanjing - Venus beer made Star Open Record Industry Background: China’s beer industry - under a unified relive the trend: China’s beer industry relive some of the status quo is the taste of semi-Qingdao, Yanjing, China Resources, Venus in the firmly in control of their own sites, the non-stop around expeditions rage, wantonly enclosure, intended to move faster than others, by virtue of their strong size, capital, brand to unite the beer market; and then on the other hand, each regional market, both entrenched with one or two local brands in their respective markets Zhanshanweiwang dominating the party. In the scale of capital and so they are often relatively weak competition in the industry on the defensive position, but in the local market, has many years of settling down solid brand foundation, brand image localization of these favorable factors make these local brands in the local market can not shake that has the status of a very high brand loyalty. However, the trend has become increasingly apparent unity. Although local brands continue to hold the place, although they still have a strong market base, but as the era of the brand and the WTO on the objective requirements of Chinese enterprises, the beer market’s ‘major cleansing campaign’ is bound to come. The semi-finals as the most dominate the world market for dynamic strength of those who have carried out one after another battle, and another one in an advertising campaign, public relations war, marketing war stationed in., difficult to expand with their own one world. In the first era of the brand, to become the market leader, in addition to capital, and scale of necessary conditions, the brand is also a corporate travel the world a magic weapon. Mind the world, Venus Beer Group, of course, understand the importance of brand building. So Venus as early as before entering the south-east plant has already begun re-shaping the brand. At the strategic center of gra