Pot was cylinder - poor speculators shameful brand strategy.docVIP

 PAGE \* MERGEFORMAT 4 Pot was cylinder - poor speculators shameful brand strategy Recently saw a report online, there is a brand of ‘get-cylinder pot’ upcoming liquor, its street-side advertising has been published in some cities. Ads with yellow eye-catching font reads’ pot liquor ‘4 Chinese characters were tanks on both sides were also labeled ‘non-famous brands’. There is no doubt the reason why manufacturers have their products named ‘get-cylinder pot’, is nothing more than to see the cross-talk performers郭德纲 been widely reported as a celebrity, would like to use celebrity celebrity homophonic associations generated effects, to speculation, rapid increase brand awareness and thus to make money fast in the market. In my view, the emergence of pan-cylinder was pathetic, shameful, more pathetic, the most detestable. Did not expect in a market economy has developed to today, the brand theory has been widely known and recognized by business circumstances, actually such a bad speculators will appear. Almost all celebrities, as if that is a gold mine, has infinite can be discovered, development of resources. So, do not spend money you can borrow the name of celebrity, or the use of perpetrating a fraud type of homophonic way into a number of delusional opportunistic, unearned enterprises to take a shortcut. Unfortunately, I estimate that the final result must be the manufacturers would be more tragic. Need to know to survive in the market and develop the brand must have their particular brand meaning, brand value, brand image, brands need to rely on continuous input, brand maintenance and brand awareness to maintain good relations with consumers, the protection of consumers the right knowledge, a good impression. This is what Europe and the United States and other countries of the branding of the road. Fraudulent use of celebrity names homonym for product brand, appeared to be two of a four-dial jin brand strategy, you can not spend money to use celebrit