PR is the core of cognitive solution is communication.docVIP

 PAGE \* MERGEFORMAT 4 PR is the core of cognitive solution is communication Regularly with business contacts, for the majority of public relations practitioners, the most difficult to explain what the problem is public relations we can solve any problem. PR industry in China developed rapidly in recent years, but there are a lot of misunderstanding of business of public relations, domestic policy makers in fact, most enterprises do not come into contact with the discipline of public relations, and many of these TV shows about public relations, public relations and therefore there is misunderstood, or simply do not know that public relations are. I once published a commentary devoted to public relations can help companies over what to do, but in actual communication with the business leaders in it very difficult to clarify, so there is a need for public relations to the art of refined look at the door operation and management . I think that is the core of public relations ‘cognitive’, the solution is ‘communication’ problems. ‘Principles of Public Relations’ a book on public relations is given a clear definition of goals: Planning for organizing a public relations strategy to build public recognition of the positive image of the organization through the dissemination of expanding the visibility and reputation with the public to establish a harmonious, interactive relationship. Enterprises can use PR to influence stakeholder views of the enterprise, attitudes, thereby affecting their behavior (such as purchase products, acclaimed brands, the policy permits, pool staff, etc.). Public relations scholars have a core of public relations is more specifically classified as to achieve three objectives: First, to create new knowledge (such as 3G users to understand the new business, the new brand recognition, the new president of the trust, etc.) ; second is to change the existing knowledge (such as the brand crisis recovery); third is to enhance certain cognitive (e