Pre-dawn darkness of the brand - denim brand business development and solution errors.doc

 PAGE \* MERGEFORMAT 13 Pre-dawn darkness of the brand - denim brand business development and solution errors Then Levi Strauss (Levi Strauss) Tao Jin dreams dashed, and occasionally between the invention of the first pair of jeans when another one was already foreshadowed the birth of mass consumer goods. Jeans 20 years in China, a sign by the small bully ages became daily clothing, can not but say the rapid development, but look at China’s denim brands, the brand is in the darkness before dawn. Let’s look at a group of figures: 100,000 Hong Kong dollars, 40 old sewing machine; 10.9 billion yuan, 400 million U.S. dollars; 2600, 80000; 5 dime yuan: 5 U.S. dollars What is it? It is a small town’s past, present and future. In 1979, a Hong Kong businessmen to invest in 100,000 Hong Kong dollars and from returning back to Hong Kong more than 40 old sewing machines, run from the ‘three to a meeting’ in jeans garment factory. Blink of an eye for more than 20 years, the town’s textile and garment industry output value reached 109 billion yuan and exports more than 400 million U.S. dollars; denim apparel and related supporting more than 2,600 enterprises engaged in denim apparel industry of foreign workers, 8 million people. This is the Guangzhou New Town’s past and present. Driving an hour or later, the other has a textile, garment manufacturing and supporting more than 1,000 processing enterprises, 95% of the production of denim garments mainly an annual output of more than 8000 million pieces, more than 90000 industrial workers, the output value of more than 30 billion yuan, exports 80% of another in a small town in front of us, we will feel the security of the town, known as both the Gemini and it seems like the Xintang declares China’s thriving industry in jeans. The Guangzhou Fashion Designers Association, executive vice president of Dr. Li Jihai is the story of a ‘5 cents’ and ‘5 dollar ‘story, he said:’ We export a garment can only make the poor 5 cents