Precise point the effectiveness of face breaking the regional market.doc

 PAGE \* MERGEFORMAT 15 Precise point the effectiveness of face breaking the regional market Case: Z for a precision instrument brand A provincial sales star, was the company entrusted with the task of developing B’s Regional. B larger capacity regional markets, but has not set up offices or full-time business, part of the old customer service follow-up are not in place due to the loss of the two domestic rivals have set up branches directly to the operation of competition, the face of such a special market , Z in the region how to achieve rapid breakthrough? The market’s crowded, competition intensified, regional marketing, the enterprise based on the market, effective expansion of the ‘strategic hub’! In the market need for intensive cultivation, marketing and more and more refined today, how to achieve effective regional markets cut into the breakthrough, how to focus on customers to trade off the market, how to achieve rapid promotion of regional sales, how to nurture and guide the disadvantaged industrial customers, how to ensure that healthy functioning of the regional health ... ... will become real industrial marketing people the essence of the region has become a key industrial enterprise marketing a ring! Regional bidder was the world! First, choose the right way - to view the area, rational analysis Sun Tzu Says ‘to know ourselves Baizhanbudai; I do not know Peter and friend, and one win and one negative; I do not know the other, not the enemy, every war must be perilous’. Industrial sales industry face more concentrated customer base and relatively clear, but different regional environment due to economic level, policy implementation, the differences in development of the industry there are certain differences in sales, a successful breakthrough in the region should first be established on the regional market as a whole to grasp (industry conditions, competitors, brand strength, competitive advantages and opportunities for regional industry), in