Precision Marketing - precise positioning market segmentation and consumer demand.doc

 PAGE \* MERGEFORMAT 6 Precision Marketing - precise positioning market segmentation and consumer demand The so-called precision marketing is simply a vector in. Is based on precise breakdown of how the mass consumer detailed and accurate divided? I believe that need to on the basis of market research on consumer psychology and behavior can be investigated under the premise of the analysis of the mass consumer segment, or market segments will be ‘no present of the present’, ‘baseless’. The purpose of the mass consumer segment is that pharmaceutical companies to find the lowest resource costs of the most valuable target consumers, with the lowest marketing cost to provide consumers with precise targeting of products and services, rather than for the general consumers products and services. Pharmaceutical companies to focus all resources to fight Zuanjinquantou to some point, made in a particular market segment’s success rather than the total market success. In the real case, presumably the industry have the same feelings, that is to put a lot of manpower and resources into the capital after the return on sales achieved in the market is very, very small, is ultimately worth the candle. Many a time the problem often lies in the lack of accurate market research and on the mass consumer market segments. Pharmaceutical companies always trying to cover all of the mass consumers, the ultimate result of the buy did not buy it, should not have to buy how do you do marketing and communication, how to do sales promotion, he still did not buy, resulting in pharmaceutical companies fund resources and human resources and other great waste of resources. Therefore, accurate in the industry of drug marketing ideas also emerged, as the consensus for the industry. Precision marketing covers the ‘accurate mass consumer segmentation, precision positioning and target consumer product positioning, precise and channels of advertising communication terminal block’. Precision is a prer