Price war - a contest of Enterprise Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 21 Price war - a contest of Enterprise Marketing Strategy Price war in recent years has become an important economic phenomenon. Through the price war has fully exposed the competitiveness of products; business survival and business management capabilities fully exposed; the entire industry market conditions and potential apparent. Therefore, the study has a price war is extremely important. Price reduction is a kind of marketing strategy, the price war is a contest of public business marketing strategy. We are from the marketing point of view to study the price war, perhaps the price war broke out than to look at the causes and consequences of business marketing to guide behavior is more similar approach. Because the marketing people have a real family experience and courage, economists, the theory of self-cultivation, a strategist determination and strategy, politicians and the boldness of vision and foresight in the price war revealed. In this article, I have color TV price war this year, for example, from the off-season price cuts - the price war, when the election strategy, digestive stock - the price war of the old product strategy, technology breakthrough - the price war’s new product strategy, eight-year warranty - price war service strategy, take this chance to own brand name - a price war in the brand strategy, which can act - Changhong’s offensive and defensive strategies, echoed each other - double reed manufacturer price war strategy,大鱼吃小鱼 -- - price war strategies of the eight aspects of merger analysis. Hope to play a role in attracting valuable opinions. Let us cheer the fierce price war ominous for the marketing, marketing strategy were wonderful cheer! 1, the price war has become an important economic phenomenon ■ beginning of this year, the Beijing Zhongguancun area of the software market a variety of games, education, tools, translation software, classes have from the original 150 yuan fell to 35 yuan from top t