Product innovation is the foundation for the future development of condiment business.docVIP

 PAGE \* MERGEFORMAT 8 Product innovation is the foundation for the future development of condiment business The spread of economic crisis, as an essential of modern life seasoning food, but also by a certain influence. The key to the seasonings in China From EMKT. channels catering industry accounts for a higher proportion of the economy’s downturn, prompting a gradual increase in family dining, so bearing that in mind will also bring condiments industry, a certain instability. But in the long run, seasoning industry is still in a fast-growing trend, people’s standard of living improved, to meet their basic living conditions are ripe, the pursuit of a better life, the pursuit of a more delicious and normal life for consumers needs. From the consumer demand and the future development of the industry point of view, Chinese seasoning industry in product innovation will change through the following four areas were completed, new businesses must be able to grasp the pulse of development of the industry, so as to have the opportunity and domestic grew up in the first enterprises to compete. 1, the product segmentation, diversification era will come Quite different north and south China, causing China’s seasoning so many species of industry as a whole is in a punctate distribution of characteristics. For example, East China, South China’s consumers prefer sweet food, sweet sauce condiment popular in a variety of features, like the soup, then soup seasoning relatively more complex; while Yunnan, Guizhou, Sichuan region, due to climatic reasons, consumption those who like spicy food, so most of the sauce businesses from these places. Of course, the gradual differentiation of Chinese consumers also contributed to the conduct of the industry need to constantly market segments, in fact, no one company can produce to satisfy all consumer tastes of the spices. From the entire industry, although some domestic enterprises have already grown to 1 billion level of larger