Product Concept- shortcuts can also become quagmire.docVIP

 PAGE \* MERGEFORMAT 18 Product Concept: shortcuts can also become quagmire Marketing in today, ‘the concept of’ concept has given way to manufacturers, businesses are valued. The increasing homogenization of the product of the times, through the proposal of the concept of a product, image dissemination of product value, quick to seize the attention of consumers and to establish a product, brand distinctive unique image is indeed marketing a shortcut. However, many enterprises are increasingly valued, but when the product concept, but also because of the excessive focus on product concept, product concept strategy into a quagmire of misconduct. Can be described as also being the concept of the concept is also lost. The market is a big stage, do you Changba I debut. There is always some products quickly became popular, they quickly leave the stage. When we study the trajectory of the commonalities found ‘product concept’ is one of the reasons these products are ups and downs. From the ‘wash Hyperactivity’ cool look ‘product concept’ of defeat People will never forget last year’s very hot in the market of ‘washing the lung series’. Shan Xi Jing Hua Science and Technology Development Co., Ltd, Beijing Tsinghua Science and Technology Co., colleagues, co-production of ‘Tsinghua tea’, the first to hit the ‘wash lung’ concept, and to a great place advertising words’ husband, can not quit smoking, wash lung Bar ‘and the rapid spread of a time for the consumer and the dealer at the same time confusing:’ Oh yes, health care products have been put in various parts of the body has developed into, as well as the lungs may make great accomplishments. ‘Thus inspired a latent consumer demand, dealers saw a few remaining gold market. So began Tsinghua tea raids across the country to ‘fullprint ads’,’ horrendous bombardment by 20 days’ unique approach to set off across the country following the ‘calcium hot’, ‘blood heat’ after the ‘wash lung hot ‘. Large enterprises as t