Product Introduction phase of the Channel Strategy.docVIP

 PAGE \* MERGEFORMAT 10 Product Introduction phase of the Channel Strategy Boom in the domestic market today, every day there may be many new concepts, new industries come on the market, no matter how the initial product positioning, will inevitably through certain channels, shows and sales, ‘new’ in the beginning, is in market introduction phase of the products, enterprises also how to choose channels? Especially for those who are not ready-made channel for small and medium enterprises, even more important. Read economics papers can often see new products, investment information, an enterprise to create a new product or a market expansion of small and medium enterprises began, this time to find a good product if channels may be the key to success, which is a lot of the operators mind, but our products also are in the market to import stage, our heart is filled with ideas as soon as access to distribution channels, we can not help but become beggars can taste, and for our products and business to show the direction of too shallow and the blind such corporate behavior and also hard to win the market, who won the best channel to join, not to mention the pursuit of a good brand self-confidence generated by the market. Located in the initial stage of product life cycle, there is some immature common market, beginning with an unfamiliar product attributes, you are careful to build the product is only newborns, in addition to your own reputation as someone else is hard to go, we need through market feedback constantly revised, so that even more beautiful and dressed, while some companies ignore the rules of the market, there is no consumer interest and rights of the concept of holding humans over nature thought, blindly self-praise, only Xiqiu overnight fame regardless of their own product features pros and cons of it or not, Mrs. Wang, and buy a melon is sweet and bitter himself clearly; followed by the movement from the Sentimental to the well-known cycle, it is