Promotion is difficult to write off the cost to open a recipe for.doc

Promotion is difficult to write off the cost to open a recipe for Symptoms: 1, dealers Manufacturers at market rate write-off slow, big or not to write off the difference, this phenomenon is cumulative, this will seriously hurt its market cost of the re-advance of the enthusiasm and cooperation of the confidence of the manufacturers produce a lot of complaining, or even the suspension of cooperation with the manufacturers, severe prosecution of manufacturers . Second, manufacturers Because the cost to use the dealer market, there are some doubts the authenticity of a crisis of confidence dealers, unilateral withholding and delaying write-off dealer market rate. Third, sales staff Complaints and queries from the slit in which ‘not a human being inside and outside’ the maintenance of the market reeled, not to mention there is a large market expansion, and only rely on ‘Huyou’ to extend their survival time, ‘paper after all smoke there’s fire ‘, the end angrily away! Etiology: 1, dealers 1, a number of short-sighted dealers presence chances, drill manufacturers ineffective monitoring of loopholes in the use of false bills false market rate. 2, listen to the oral factory sales commitments, there is no basis for reimbursement of the cost of the market. 3, without seeking the views of manufacturers, the decisions on their own changes in the use of promotional costs, such as location, time, products, and other forms of activities. 4, there is no requirement in accordance with manufacturers to provide the corresponding information on the one hand, felt that in order to do business mainly do not have much time and energy to do this thing, mistakenly believe that as long as the money is spent out, the manufacturers should be given nuclear reported that, on the manufacturers to meet the requirements of just the surface. On the other hand due to the more demanding requirements of manufacturers, coupled with a relatively strong stores, some information does not pr