Promotional marketing campaign in the war.doc

Promotional marketing campaign in the war If marketing is war, then the promotion will undoubtedly be a battle, a close combat with hefty the soul-stirring battle. Promotions for each marketing people, are all familiar with marketing terms, countless people have been and are played out. Combination of the author’s own experience to talk about how to write a program of promotional activities, from the role of the program to be divided into strategic plans and implementation programs. Strategic plan is a proposal for project to prove that, this seems simple, not easy to demonstrate them, most of them are racking our brains decide. However, the argument more fully implement the program more easily and focus on talking about the implementation of this program. More comprehensive program of promotional activities are divided into 12 steps, the following promotions have said (referring to the narrow sense of the promotions mix). (A) Activity Purpose: The purpose and effect of events expected ‘Ahead’ This step is more of a scheme to reflect in terms of strategy, the implementation of a scheme to link the preceding transition only, to the company from top to bottom, distributors establish information, lit light. Estimated effect of the first I put it in the ‘digital Heroes’ marketing era, what can be likened to what is more important. We are a blueprint for a better picture to the boss, and let the boss know that we are walking toward the field of hope. (B) the theme: a small set of great creativity and innovation; topic button topic, not from the sales I am more inclined to put time into the first one, this time to plan should be reflected in the annual marketing plan. There are many domestic companies do not do this year, played a big part of the plan, with this scheme will be made next year’s work in an orderly conduct of the project played a major role in Gangjumuzhang, even without this ‘gang’, we should also be given a topic to the next year years. With it wi