Promotions Creative less crazy.doc

Promotions Creative less ‘crazy’ It is learned that a small provision store owner, in order to promote the listing of a new chewing gum, adding a handful of specially raised starling, and then trained starlings to this new type of chewing gum around the customer directly to the balcony or window, the results of such a popular chewing gum . Although this marketing approach could be replicated fairly limited in scope, but at least from one angle, the novel and excellent idea for the success of promotional goods is undoubtedly a very important significance. In fact, most successful promotional activities, ideas do not exist in isolation, businesses tend to create a particular atmosphere, so that staff, consumers to participate in, through various means to stimulate the consumer’s shopping enthusiasm, so that Consumers joy joy and yet autonomy of completing a memorable shopping experience; for business purposes, but also to promote sales and enhance the purpose of popularity, which is the true success of marketing and creative content. Recently, the domestic business community is the first time the ‘best promotions to demonstrate their creativity Awards’ held in Wuhan, the fifth meeting of the Chinese chains announced, although only nine short-listed companies, but also the varying levels of creativity, and even some not satisfactory, but some of them award-winning enterprise marketing ideas is still let us see the domestic retail business-to-excellent promotional creative activities of exploration and bold attempt. Creative Theme: ‘fresh holiday’ shopping Trek Creative Enterprise: Suguo Supermarket Co., Ltd Creative Implementation: During the National Day in 2002, the Soviet Union Camp Yuan fruit shop with the community to buy gifts, on-site distribution of promotional tools such as a combination of multi-way, full access to create the National Day holiday surprises other than the promotional atmosphere. Name of event using the rich fairy-tale mood of the ‘fres