Qiaqia seeds- differential Winning.docVIP

 PAGE \* MERGEFORMAT 12 Qiaqia seeds: differential Winning Not have been more common a common small snacks - melon seeds, was ‘contact contact’ made a big climate, since 1999, only a year’s time on the ‘incense’ over the river north and south, swiftly become the most popular brand of roasted seeds and nuts . Qiaqia seeds reached 80 tons per day, but product is still in short supply. The dealer came to purchase the company’s outside waiting in long lines, saying ‘No to the goods, do not go’! Even a short period of time listed on record sales of miracles, contact contact the seeds of successful marketing practice has aroused interest in the industry. Product positioning differentiation At present the majority of the daily production of small food enterprises are lack of market analysis and product positioning concepts. In fact, any product has a different consumption levels, and should therefore be to find and define their own target market to take a different marketing strategy. Contact contact seeds producer Anhui Hefei Huatai Group, the original production of beverages, they are in the new project before the analysis of the market: China is the seeds of consumption power, the consumption of seeds by 1000, thousands tons, and the seeds of the consumption with the improvement of people’s living standard was the rising trend; in the national market of consumers in different regions, in varying degrees, the formation of a certain consumption habits, consumer tastes and regional brands; is worth noting that the national market recognized brand names has not really taken shape, which provides seeds to contact the contact to operate. Meanwhile, the seeds of consumption time and there is no obvious peak seasons, but the sales of seeds during the holidays there will be significant increases. Seeds of consumer groups focused on women and children. Both of which have different spending habits: women’s preference for centralized procurement, purchase large amount; ch