Recycling genes and build a strong brand.docVIP

 PAGE \* MERGEFORMAT 4 Recycling genes and build a strong brand The development of the brand is evolving. Evolution of the basic rule of survival of the fittest competition among individuals in the long run they would improve the species. Darwin believed that all creatures have joined the struggle to fight for the right to life, which would kill dead plants and animals with unfit properties. Similarly, the brand to keep up with the pace of competition must be “evolving”, the transformation of their genes to make them more reliable than ever before, more valuable, in order to maintain consumer The brand that transcends rational loyalty. Another beer enterprises in China to build brand model, is the corporate brand to promote product brand model, that is, we often say the build path of the tree brand. Trunk of the tree like a corporate brand, twig brand product brand development depends on the “backbone” of the degree of nutrient transport. brands in this mode, most of them have a certain history, also has its own brand positioning, brand positioning Therefore, in this mode usually is not necessarily new, evolution, which is the brand genes recycling. This recycling process is constantly modified to sublimation our brand positioning (gene impetus to the development of corporate and product brand, and ultimately adapt to changing market competition is like a biological need to keep to metabolism, renewal, in order to maintain its vitality, the brand is always in constant change. 1, the courage to change, the courage to lay down Gene is to be able to go on biological genetic basic functional unit for the brand, the gene is a long time to remain competitive positioning, thinking and ability. Gene often need to change with the environment, and sometimes even “mutations, mutations lead to refused to change as to reject life natural selection eliminated or stronger brand strategy will also be adjusted due to competitive changes, and even lead to an immense diffe