Red House Draft- Cultural + network = viral marketing.doc

 PAGE \* MERGEFORMAT 7 Red House Draft: Cultural + network = viral marketing ‘Network development, subverting the whole marketing model. ‘The speaker is a marketing communications agency in Pune, vice president of Han Zhifeng, but also responsible for the’ Dream of Red Mansions human ‘sponsorship of the entire marketing plan,’ a strong interactive network for the traditional media and marketing companies were provided with Consumers ‘face’ of communication opportunities. ‘ Well-known video site in the domestic potato line, a section of ‘Dream of Red Mansions human’ talent show contestants election spectacle of himself, the video hits the sea has been more than 17,000 visitors. Baidu posted in the bar, the ‘Dream of Red Mansions human bar’ theme also reached the number 4317, the number of posts for 4 million, its official blog of visits has also been breaking 850,000. ‘That election LIU Xiang-lian of the boys (sea election video actor) really betrayed a shocking ignorance, even I have to criticize Baidu’s posted up a pass bar. ‘Ms Lau told the’ First Financial Daily ‘, 87 version of’ Dream of Red Mansions’ performers, the audience is only after understanding watched it on television, but now the new version of ‘Dream of Red Mansions’ not yet begun filming, sea and cast the election has provoked much discussion through the network, ‘I rarely watch television people, that part of video from the Internet is also a friend sent me. ‘ ‘Network development, subverting the whole marketing model. ‘The speaker is a marketing communications agency in Pune, vice president of Han Zhifeng, but also responsible for the’ Dream of Red Mansions human ‘sponsorship of the entire marketing plan,’ a strong interactive network for the traditional media and marketing companies were provided with Consumers ‘face’ of communication opportunities. ‘ TV Media: leveraging the Internet to increase their influence All along, the ratings and brand influence is the key to survival televisi