Red wine can become a fast moving consumer goods - expert diagnostic impression of paper packaging Suntime Red Wine.doc

 PAGE \* MERGEFORMAT 3 Red wine can become a fast moving consumer goods - expert diagnostic impression of paper packaging Suntime Red Wine Potential Symptoms Red wine as a natural, healthy alcoholic drinks, and improve the quality of life are closely linked. It stands to reason, red wine in the Chinese market should have a huge space. However, the Chinese wine consumption is also very limited, the annual per capita consumption of only 0.29 liters, while in foreign countries such as France, Italy, Western Europe, the Americas have reached tens of liters annual consumption. Such disparity gap, and it is red wine production enterprises closely related to the understanding of wine. One view is that wine is to represent a kind of high culture, high-end products, should serve a small number of high-end crowd, the price should be higher. Another view is that wine should not be high above, it should belong to the public, belongs to all people. In other countries, red wine has become a fast moving consumer goods, consumers can at any time, which means that the drink, red wine has been put straight into the wrap Cartoning in sales, in Argentina, paper packaging of red wine accounted for 59.2%, glass bottled only 37 %. In Chile, the paper packaging accounts for 49% of red wine, to household consumption-based, mainstream consumer group focused on the 25-year-old to 55-year-old male consumers; in Italy, the paper packaging of red wine is also growing rapidly, consumers are generally high-income adult women. Paper packaging can, like red wine a smooth landing, like other countries, China? It is still unknown. Because, first, is a traditional Chinese tea country, mainstream consumer habits and the established group of consumers has not yet formed, and secondly, the domestic wine war has been unveiled and a bottle of wine price war fierce battle going on. Paper packaging market, where red wine? (Editor’s Note: The parcel may also be known as Tetra Pak) Enterprise Proposa