Redefine opponent, took the opportunity to host the brand.doc

 PAGE \* MERGEFORMAT 4 Redefine opponent, took the opportunity to host the brand Understanding the essence of competition Brand competition is neither in the channel, nor on the product, ‘The important thing is not true, but consumer awareness,’ but not in the advertising competition, but in the minds of consumers there., The core purpose of the competition, is to win the minds of consumers, ‘Comparison of the dispute’, only based on consumer perceptions of the relative competitive advantage in order to gain advantage in the market share. Redefine opponent Since contrast to manufacturing, except to emphasize how good their brand, there is a way, is to redefine the opponent, to tell consumers, in addition to that (those brands actually not imagine so good, there are many questions you did not notice exist. Business is war, any weakness opponents are likely to become the object of our fight, it may be the future where we depend for survival advantage. Confrontation is inevitable in the market place, triggering competition and conflict within a reasonable and lawful scope it may be troubled times Heroes, break out in the fierce competition. Typical Case 1: trendy pk old-fashioned How is such a giant to compete with Coca-Cola, if using conventional tactics head-apparently accounted for less than any cheaper, so Pepsi thought to rival a ‘new image’, that is ‘traditional, outdated, decrepit’ image, phase By comparison, Pepsi is a representative of ‘fashionable, trendy, vibrant’ in fact, Pepsi is such a principle has been followed in branding, cognitive segment of consumers. 2: Non-traditional fried fried pk You ever eat instant noodles are unhealthy ‘fried food’ pain points of the industry / consumers caught very accurate, market performance also verified this idea. Perhaps you can also go to the demands of different flavors, smooth texture fun, cool recipe acid, etc., but it belongs to positive thinking, positive competition, grains temple of ‘n