Reflections on strategy and marketing animal (Series 5).doc

 PAGE \* MERGEFORMAT 16 Reflections on strategy and marketing animal (Series 5) 18, leader of the views of Once read a news happened in a village in Turkey. Herders that day as usual, will own a flock of sheep arrived on the lawn, and then let Yanger are happy to graze and play, herders are safely in the distance for breakfast. This piece of grass next to a cliff, but the herders are not worried that they would fall to the Yang Er, because in the past for a long time, the sheep are good as gold. So, while pastoralists are always eating breakfast while chatting on the sheep did not take too much notice. However, this strange day, the unexpected happened! I do not know why, in a sheep flock suddenly jumped off a cliff more than 10 meters high, followed by grass on the Shang Qianzhi sheep followed quickly scramble to jump from this cliff. Wait until the herdsmen have found, they were stunned in front of a scene, those Yanger one by one rushed off the cliffs, the speed, action, death, herders could not stop. In a sheep, always have a number of leading a ram, in their leadership, the migration of sheep, chasing plump plants, it appeared that there are many order. In the consumer market, we often see a strange state of mind of consumers, it is proposed that when an elderly consumer, when a particular item, everyone will respond positively. This is the role of leader and now leader of the significance of learning and has been widely used in marketing communication studies, there is a very close and the leader in the professional word meaning, that is, opinion leaders. In Philip. Kotler It appears that the definition of opinion leaders is: a reference group, the result of special skills, knowledge, personality and other traits such factors can all groups are the other members of influential people. As Kotler said, the opinion leaders can have an impact on the members of the group of people. Therefore, in the last case of brand marketing, we can easily identify t