Regional Brand breathtaking leap.doc

 PAGE \* MERGEFORMAT 8 Regional Brand breathtaking leap Event Background Entered in December, Zhuhai and the market has completed assignments throughout the year, dealers have begun to ease down, attack on the market also reduces the desire of many. But this time to seize the second groups of business cash flow is very important. In response to this reality, and in and dealers, under the full communication, and dealers began an arduous negotiation process. Is the core idea of the price system, without affecting the existing circumstances, the first approved under the channel to seize the cash. To combat competitors. 1, Case Review After several days of argument and market survey visits, decided to do the opposite. The early arrival of the Spring Festival, the main product price increases, high and low degree of increase 2 yuan each. For the second groups and distribution channels, restaurants, a temporary price increase not do the work. After finalizing the theme, the rest is executed. Taking into account the effect of multi-party. Determine the following steps. 1, from November 20 onwards, so that salesman in the market spreads, we have to raise prices of wine. The increases have to wait until winery notice. So let the second groups of companies and firms to learn about news. So you can learn about their reflection. 2, by early December, a reflection from the market point of view, a small opposition channel. The voice of the mainstream is to consult to mention how much. On this basis, it was decided to conduct the second step of the work. Of the second groups of alcoholic drinks and tobacco lines issued a notice, due to rising prices and other reasons, decided to December 20 each starting on the altitude of 2 yuan fare increases, other product prices remain unchanged, at the same time in order to thank the majority of our wine merchants support, purchased before the price increase of 10 yuan each rebate, rebate forms can use wine or coupons. This consid