Regional Investment- Bulk Development Dealer.doc

 PAGE \* MERGEFORMAT 10 Regional Investment: Bulk Development Dealer On a blank area of the development of the market in doing research, product selection, team formation, the most important work than the ‘rapidly’ as a regional investment - the development of the bulk distributors in order to ‘lightning’ The potential and low-cost built up a regional distribution network. ‘Kin-fung’ biscuits is a well-known biscuit products, its success in April held a regional investment will be: to be more than 80 dealers, 76 distributors of the company’s product quality, marketing strategy, investment policy, the meeting organizations, have expressed great satisfaction with the immediate and businesses signed distribution agreements, and play shall be goods. From the marketing point of view, the success of its regional investment will be mainly from four aspects. 1, the channel choices: Let the product driving on the highway A blank area of development is a ‘channel for the first election after the election business’ rather than ‘first elections merchants, business channel later’. In the blank area of the development process, marketing officers to fall into ‘hurry to go first to dealers’ Misunderstanding, did not know is more important than looking for distributors is the channel of choice. Only accurately select the channels to find a whole group of outstanding dealers. For example: from the county township fast moving consumer goods market, the network point of view, the current network is a good noodle sales network. So, when another industry products, target consumer groups and instant noodles, overlapping target consumer groups, the instant noodle sales network is equivalent to the product of the ‘highway’. To do this, ‘Kin-fung’ biscuits on a blank area of County township market for instant noodles choose to lock the channel distribution network. Channel selection is confirmed, can easily develop in line with marketing strategy and to assume the task of market