Regional intensive two secret weapons appliance chain.doc

 PAGE \* MERGEFORMAT 5 Regional intensive two secret weapons appliance chain In Japan, both Yamada Denki, Yodobashi Camera, BIC Camera, K’S electrical appliances such as national chain supermarkets, but also atomic Electric (formerly well Osaka appliances, household electrical and other areas off-intensive small electrical appliances chain store business. Recently, business and home appliance products imported goods business relationship the two families Corporation (former president of the motor shut off families are real families, Mr. interview, very detailed description of the company why not open a large shop in the city business district, and is to take State Road store opened intensive strategic intent, and “declassified” weapons of its customer database as a detached core competitive marketing strategy. Commenting on the company’s strategy of small electrical appliances shop, off families described President said: “Our shop is not a large shop, but an area of #8203;#8203;100 ~ 200 ping (about 330-660m2 of small electrical appliances shop around. At present the layout of stores , the basic are located in National Highway No. 16 line (Chiba - Saitama Prefecture - Tokyo Prefecture - Kanagawa along arterial roads. with the exception of 14 wholly owned stores operating outside the shop, also has six Aomori FC (franchise stores. We Unlike the big stores like the price as the primary means of operation, but to observe ‘customer first doctrine’ of the region closely aligns strategy. “ Off households president said: “The customer first doctrine, the end-result is a customer database based on database marketing. The company started since April 2000 issue of LPC (LOVE PLUS CLUB card savings a lot of customer information, accurate After the customer segmentation, targeted to carry out various types of promotions. Specifically, it is our customer database information on a regular basis according to the DM and other promotional materials mailed to targeted cust