Regional Manager of the seven kinds of strategies to control large distributors.docVIP

 PAGE \* MERGEFORMAT 26 Regional Manager of the seven kinds of strategies to control large distributors If the business have sufficient cash flow and scientific marketing personnel structure, energy-efficient control of regional markets, dealers bear only ‘delivery’ functions, the regional manager, then be able to spend more time actually spent on market development, construction and maintenance; however, the vast majority of domestic enterprises (in particular, is the industry’s second and third tier of the enterprise) market is still stuck in the factory, business and jointly develop the market through (or even distributors dominate the market) and ‘Asian Marketing’ state. As the working capital constraints, lack of market-dominant financial support and scientific marketing management, dealer reimbursement and delivery (not necessarily transferable value of their products to consumers hands) as a regional manager of the Gate of Life, Regional Manager The main work is almost completely turned into big dealers and distributors, especially push hands with the game. To sum up, as the regional manager, control over the following seven kinds of big dealer strategy: Strategy 1: Make-jun into the urn Strategy Case: Tension is a noodle company sent a second-tier provincial A regional manager, the jurisdiction of two-level market, eight urban areas, 4 county-level cities, 16 counties, in addition to four counties there is no investment, the remaining regions have co-operation dealers, and that four county-level regions there is no local dealer has a natural flows to the dynamic external sales. Former district manager that the four county-level market, the total population of less than 100 million, mountain dominant administrative area, spending power is weak, has not been brought to do their individual investment, tension after visits to the investigation, decided to select among the four counties P County Wu, owner of a considerable strength of dealers, visit the f