Regional Manager why set back a blank area-.docVIP

 PAGE \* MERGEFORMAT 12 Regional Manager why set back a blank area? Why is not successful market development Case: Wang Zhe Su is GH noodle region’s regional manager, in July last year, he led five brothers break ‘Jervois’, the hope that a new world opened up to build the new market situation may be regrettable that , in that they spent nearly 15 million in development costs of travel, the plans to develop the 10 markets in North Zhejiang All but two of the customers made a truck cargo, the other markets had made a separate vehicle, the other 70 % of the market to be developed, or ‘iron fixed’, Left with no alternative, Wang consult to the company through the end, they are very disappointed to ‘withdraw’ from the area. GH’s products are famous brand products in Henan, the main push the middle and low product market positioning is very accurate, but why did it here, sadly? Later, after Wang and his developers ‘learn from their mistakes’ of the review, concluded that, in addition to transport distance farther, the product pulled outside where there is no price advantage, the low-end product image and suitable for domestic consumption, the taste differences in Henan Province, is caused by the failure of market development the most critical factor. Because in the more affluent Jervois area, middle and low percentage of sales products are not mainstream. Through the above case, we can clearly see a blank area of Wang operation errors: 1, there is no adequate market research. An old Chinese saying goes: forewarned is forearmed and without prejudging the waste. The Wang is clearly a violation of this principle, he has not developed in regions of well-planned and detailed market research, do not know where the consumption level of the region, taste differences, economic indicators, demographics, demand bias and so on market conditions, the results of , blind ‘invasion’, eventually leading to product ‘acclimatized’, which have thoroughly enjoyed themselves away, def