Rice wine- how to break the threshold of the regional market restrictions-.docVIP

 PAGE \* MERGEFORMAT 12 Rice wine: how to break the threshold of the regional market restrictions? Yellow rice wine is the world’s three major kinds of wine, one of the oldest, is China’s national specialty liquor use of song, double-fermented brewing method, with the rest of the world brewed wines are quite different. However, despite there are so many unique features, thousands of years, the quintessence of yellow wine wine but not as drunk as today’s wine drinking China. Produced a number of historical reasons, today’s marketing problems facing rice wine, although some late-powerful brands to guide and struggling to promotion, and has already achieved a certain degree of market performance, but from the entire rice wine production and sales volume and market share of point of view, how to break the regional restrictions rice wine market is still a threshold issue worthy of yellow wine marketing, the market continued to explore the subject. Part: Regional promotion of limiting factors First, the regional characteristics of rice wine culture and bring the region to promote more difficult. Alcohol is alcohol consumption, cultural differences, the difference lies. The culture of what is it? Culture is a certain area of the specific group of people accepted by an act generally accepted, ideas, things, etc., and has an inheritance of, such as the main production area of rice wine rice wine that is rice wine culture. In the current domestic rice wine in the main producing areas are mainly south-eastern and southern coastal areas, such as Jiangsu, Zhejiang, Shanghai, Fujian, Guangdong (commonly known as the Lingnan area Hakka rice wine) and other regions, is basically 20% of the people consume 80% of the rice wine, has become Pareto 20/80 rule of economics a true portrayal. Because of the low degree of impact of rice wine, so that access to these areas are now mostly liquor developed spontaneously around 30 degrees related to low-grade product line to meet loc